7 Unthinkable Traditions In Japan

Japan is a developed country that is very superior in various fields. Many people admire places in Japan, the food to the tradition that is considered unique. However, it turns out that there are some unthinkable traditions in Japan as will be explained below.

1. 100 Hours Per Week

Work hours that are owned by other countries are usually only in the number 8 hours to 40 hours per week. But this does not apply in Japan which has working hours from 80 hours to 100 hours per week. Or it could be said 16 hours to 20 hours per day.

People in Japan like to take overtime because the cost of living necessities in Japan is very high. Usually the people there will work until 11 pm and sleep a little until the morning and work again. No wonder this country is a very developed country.

2. No Talking On The Train

Using public facilities certainly should not be arbitrary. There are several ethics that must be considered given the general facilities used by everyone. No talking on the train is one of the unthinkable traditions in Japan.

Japan is known as a disciplined country. Even in public facilities such as trains, people cannot talk. This is intended to maintain order in the train. If someone talks on the train, then other people who are there will demean the person and judge him as a rude person.

3. Ojigi

Ojigi is one of Japanese culture as a sign of respect to show respect. People in Japan are highly respectful of politeness so that this culture still survives until now.Ojigi is done not only for people who are known but also for strangers.

All people and ages, both employees and big bosses, both children and adults are used to doing ojigi. Ojigi is unique in itself and is a characteristic of Japanese people. With Ojigi proving that the Japanese people uphold the value of politeness and mutual respect for each other.

4. Overslept While Working

One of the unthinkable traditions in Japan is to fall asleep while working.For some people in other countries, it would be considered if sleeping at work is rude. But unlike in Japan, people who fall asleep at work are a sign that the person has worked hard and is exhausted.

As previously explained, working hours in Japan can range from 80 to 100 hours per week. So it’s no wonder people who work in Japan will be very tired.

5. Number 4 Is A Taboo Number

Similar to the number 13 which is considered by some people in various countries as an unlucky number, the number 4 in Japan is also considered so. Therefore, in cities in Japan rarely found the number 4.

One of them is the number of buildings or elevators that do not mention the number 4. Instead it will be replaced with other numbers such as 3A. Maybe because the number 4 is considered a mystical or taboo number. This is what makes it one of the unthinkable traditions in Japan.

6. Harakiri

Harakiri is a tradition of suicide carried out by samurai who break their vows. Harakiri is done by tearing the abdomen and removing its contents. But if the samurai hasn’t died, then his friend will behead him.

Although harakiri is gone, there are still many Japanese people who commit suicide. This is caused by high life pressure, or because of bullying experienced by many teenagers.

7. Capsule Hotel

When unable to go home, people in Japan will rent a capsule hotel for one night. The hotel is in the form of capsules or crates with complete facilities but the price is quite cheap. The facilities provided include tv, wifi, and enough outlets to rest one night at a cheap price.

Those are seven of the unthinkable traditions in Japan. These traditions are certainly very unique and different from the traditions that exist in other countries.

The Famous and Best Photographers in the World

Photography is a big trend not only for the technology world but also the art world. For an image photo, a photographer uses a camera to capture. The first camera was found in the 1800s. But as technology has grown, it becomes bigger and greater. Although it cannot be denied that camera equipment does help them work, but their talent is the main key. However, the most famous and best photographers in the world do not depend on their images on the gear. They are all pure talented.

Photography has a big genre in the field. Starting from journalism, landscape, portrait, fashion, art and still many more. Photography now is not only a profession but also a hobby and a life trend. Although many people are starting to learn photography, it could not replace the legend photographers. Here are the top five best photographers in the world.

1. Steve McCurry

One of Steve’s most famous photos is the “Afghan Girl” that shows her beautiful, deep green eyes. It was the cover of the National Geographic and made a hit. There is a great story behind the “Afghan Girl” photo and also the other photos that he has captured. Its meaning and deep pictures is one of Steve’s specialist. Steve has also written some popular bestselling books.

2. Michael Kenna

Michael Kenna is one of the best photographers that use black and white color for his photos. His specialize is in landscape and ethereal light photos. He could capture a single picture using a 10 hours exposure. Not only he has produced great pictures, but he has also published some books as well.

3. Lisa Kristine

Another American photographer. It is Lisa Kristine. She is not only a humanitarian photographer but also a speaker and an activist. The photograph from Lisa itself has supported a lot of charity and humanity organizations. Some of her photos are even used for culture documentation. Until now, she is still active in photograph, speaker and activist.

4. Phil Borges

There is a lot of famous photographers that specialize in indigenous and tribal cultures. One of the best photographers in the world in this genre is Phil Borges. His works are spread and exhibited in several famous museums. He has also written some books that are available in four languages. His books have achieved some awards. Phil is also active teaching in several International Classes.

5. Jimmy Nelson

Jimmy Nelson is a portrait photographer from England. Beside his excellent work result, people still critics his photos. People think that he puts danger the person he captured. As others critics that his photo is unreal. Jimmy also gets critics from other photographers. Nevertheless, more people appreciate his artwork more than critics.

As the world of photography keeps increasing, the best photographers would not be forgotten. People would remember photographers that do not only capture great moments. People would also remember the story in it. Like a saying, a picture speaks a thousand words. That is just how people would memorize the best photographers in the world.

Beginner Hacks: How to Make a Marketing Plan Outline Like a Pro

When you just started a business, you don’t only need a brave. You must fill yourself with knowledge too, such as making a marketing plan outline. Maybe you are sales, then understanding this brief is very important. Whatever you are, as long as your life is not far from offering product or service to gain profit, knowing how to make this one is necessary.

In this article, you will find how to make a marketing plan outline special for a beginner. There are tips below, so your result seems like the hand of a pro. Don’t underestimate your work, because probably that could be the one who finally a goal for partnership or attracting the investor. One thing you must remember, this brief is very essential. It is your roadmap to achieve what we call as a “success”.

1. Do a Research

It is the process that people usually skip before making the marketing plan. In fact, the most effective plan is based on the real problem then it is extracted to a solution on the paper. Thus, research is necessary to find what is your goal. You can do market research through forum discussion, spreading questionnaire, and many more.

2. Design the Executive Summary

Now it is time to start making the outline. Put the executive summary as the opening. You can start by showing the result of your research. You can also discuss the previous problem and success. This might attract the reader. Remember, only write the main point or interesting issue here briefly. Don’t make this part too long because you can explain more in the other parts.

3. Explain the Business

After you let people know what your concern is, then relate it into your business. No matter you sell a product or offer a service, make your business as the best solution for it. Put your vision, mission, value, and many things related to your brand personality. Also, don’t forget to explain why the market must choose your business instead of rivals.

4. Identify the Target Market

After you explain the business, now identify your market here. What the business is especially for, for example, based on gender, economy class, geography, or even the lifestyle. The more details, the more people can understand your business identity. Also, it is easier to create a communication strategy when you can define your target market.

5. Explore the Competitors

Besides you introduce your product, you also have to know who are the rivals. When you know them, you can anticipate any possibilities further. The competitors may come from the same product or service. Also, you have to pay attention to the substitution too. Because there is a possibility that your business is replaced by them.

Exploring the competitors is not only knowing their marketing strategy. You must dig deeper from it. Exploring their strength and weakness, their future plan (if you can do it, then you are awesome), and their PR strategy.

Actually, making a marketing plan outline is easy. As long as you really know where you stand, your goal, and what do you want people to understand. Thus, give some breath to your business.

The Importance of Color in Ads You Might Never Realize

Sometimes we are impressed with some ads visualization. They are colorful, attractive, and very influencing. Surprisingly, the brand used the psychology of color. It is a usage of color that can give psychology effects, such as happiness, mysterious, optimism, and other emotions. Is it amazing right how color can impact our buying decision? To make everything is clearer, in this article we share you the importance of color in ads you might curious.

Actually, it has been a long time the professionals applied the psychology of color. But not many people realize about it, perhaps including you. Furthermore, the use of color is not only for the ads, but also to the whole media. The website design, social media posts, and many more. Seeing the importance of color in ads is very vital, below are things you need to know about it:

1. Color Stirs People’s Mind

We have mentioned a glance that colour affects buying decision. For the simple example, you must be attracted to the thing that is your favorite color, right? It seems like there is something linked with yourself. Then, it happens the same way for the ads. When you see the design is very attractive with your favorite color, you might pay attention. Moreover, when certain color dominates, it can influence you to buy.

2. Color Builds an Identity

Have you ever wondered why the platinum card is using black color? Or why does mostly kids’ product contain red, yellow, and blue in combination? It is because every color has its own identity. For example, black represents elegance, mature, and simple. While yellow is suitable for brands that give energy, happiness, and joy. You can explore more about the meaning in every color. Choose the right color based on the identity you want to build.

3. Color Symbolizes an Issue

The ad doesn’t always have to full of copy. Sometimes the creative people only shows you one image and one dominated color. These are enough to present what they really want to communicate. Because when you apply certain color, it speaks meaning to you. That is why green is often used for earth or environment campaign. Red for showing something urgent or dangerous.

4. Color Creates Idea

When the color is appealing with the content, it might help you to create an idea. Color is just like a hint for your brain. Once your brain realizes for something that can be explored, then your brain will not stop too. So, see as many as the ads in many media. Then you can feel if see it separately.

5. Color Connect the Customers

Many business people and the advertising agency now know that color can connect to the customers. Some of them were doing research before making a logo and choose the color. It is due to how strong one color relates to people’s perspective. 

If someone cannot remember your logo or ads, then you must do an evaluation. It is probably you put t a wrong color. Also, it could be the logo is not match with the color. Knowing the importance of color in ads should make you master in creating attractive visualization.

Best Camera Photography Professional To Build Your Dream Career

Becoming a photographer is one of the best dreams of every people especially for the young generation. There are so many things that you have to consider if you decided to be a photographer. They are the model, the object, how to get clients, and also the tools. The important thing that you should have is the camera. You need to choose the best camera photography professional.

Thus, if you still confused to choose the best camera photography for a startup your photographer career, we will help you kindly. In this chance, the following paragraph will explain about the recommendation of the best camera photography professional. Here they are.

1. Sony A7R III

The first recommendation of the best camera photography professional is Sony A7R III. This camera recognizes as a good camera. Its speed is amount 10 frames every second. By this speed, you can improve your photography in a dark or light less place. The other pro of the Sony A7R III camera is it has a Dynamic range with a detailed image. This pro will make you able to take a wonderful image at night with high resolution without any distraction.

2. Nikon D850

The next best camera photography professional is Nikon D850. Everything has pros and cons and it also the same as Nikon D850.  The pros of the camera are it has a flip display touch screen, it can handle the slow-motion better and fast auto focus, the battery is holding long, the result of the image is high-quality image. While the cons of this camera are when you use it for the live camera it will has slow auto focus and the snap bridge is almost poor.

Even though this camera has some cons, it still recognizes as the best professional camera that you can choose. The resulting image is high quality and the battery is life long.

3. Canon EOS 5D Mark IV

Almost the same as the previous camera, Canon EOS 5D Mark IV also has some pros and cons. Those are this camera has a touch screen camera, it has fast and sensitive auto focus, when you use it to make a video you will meet the high speed continuous, well the last pros are this camera can receive the GPS and WiFi.

Well, the cons of this camera are this camera is not supported by CFast and SD UHS-II cards, it lacks support with the touch control, it also can simplify the video mode.

4. Canon EOS Rebel T7i

The last option is Canon EOS Rebel T7i. This camera has a high result of the pictures and 45 auto focus points. By those pros, you can take a good picture and video. This camera also has a touch screen that will make you easy to use. While the cons are you cannot select an auto focusing that you want to use in the view finder. But, this camera is still the best camera for photography  that can make you confident with the result.

So, have you decide your best camera photography professional? You can choose anything based on the recommendation above. All of them are good and high-quality cameras. Whatever the camera use, you must keep improving your photography skill in order to take a good image.

What Is Marketing Analyze? The Basic Concept You Must Understand

A successful person is the one who really understands the concept. It is also applied when you are a marketer. If you do that job, then you have to read this article until you finish. Here we will tell you the basic concept of marketing by answering what is marketing analyze. Some people talk about this many times. Unluckily, they don’t really get the point of it. Thus, sometimes you might find the overlap of this concept with the others, for example, with advertising.

Actually, understanding marketing is not difficult, it is due to you find it in your daily life. Start from you open your eyes until you get back to the bed after work. All-day you are touched by the things called marketing. Now, open up your mind and eyes. See your round, whether at home, office, garden, supermarket, and everywhere. Then, you will find the answer of what is marketing analyze.

1. Identify Product or Service

Identifying is not only about describing, but it is about making your market understands what your offering is. No matter what you have is a product or service, you have to tell them smoothly. Many ways you can choose to describe your product or service identity. Also, some marketers usually add strengths and weaknesses to help in identifying.

2. Know Your Competitor

You can skip this part if you are in Monopoli market. But if you are not, then you must see who your competitor is. It is important for many things, such as for marketing strategy, sales program, and many more. By knowing your competitor, you can also duplicate what they have done. You can see the trends, the effective ways, the price standard, and others through it.

3. Set the Goal

After you know who you are and identify your competitor, it is time to analyze your goal. Set it rationally based on your ability. Setting the goal is important to measure or evaluate how far you reach the target. Is it beyond or not? Once you reach more than you set, then continue it. But if it is the opposite, every part needs to be concerned.

4. Define Distribution Channel

Marketing is different from advertising in seeing the channel. When advertising sees the channel as media, then marketing has a wider perspective. Here you must do detailed research to define the right channel. Thus, marketing analysis is needed in every program. Marketing channel could be the media or an activation. Both of them are equally important regarding your target behaviour.

5. Gain More Information

To make your analysis deeper, you have to gain more information. Because to answer what is marketing analyze you cannot just show your identity, competitor, and channel. The more data you have, the more reliable your report. You can get additional information from social media, news, even the wall street.

Marketing analysis is the key to every business, whether startups moreover the big company. Thus, you must understand what is marketing analyze. The information above is not only for marketers but if you are at the management level, then you need it too.

5 Reasons Why You Must Have Best Smart Car Ever

best smart car ever

The smart car was firstly launched on the street in America. Since it hit the road, people are attracted to this small vehicle. Like every head is turning to see how adorable the smart car is. But, is it worth to buy one? One to dub as the best smart car ever is SMART EQ FORTWO. The car steals the market’s attention. It is suitable for those who are in minimalist life. There is no wasted space inside, but you will be amazed by its interior design.

best smart car ever

If you explore more, you can find the other smart car around the world. Even though it is still strange seeing this little vehicle on the street, there are certain people who buy it. You might wonder why those people having a little car while they have more than two people in a family. Find the reasons why you must have the best smart car ever at least one:

1. The Safety

Having a smart car doesn’t mean less safety as you probably think. In fact, a smart car can be more safety that you have ever wondered. Just because the size is little, it is not completed with a safety feature. Since safety is standard for every vehicle, a smart car fills that standard too. For example, four airbags on each side.

2. The Price

Talking about the price, a smart car has a competitive number. You can choose based on your budget and the model of course. There are cheaper models in the market. Also, it depends on where the smart car is marketed. For example, you will find a different price between the US and the Asian.

3. Eco-Friendly

If you concern about the environment, then you must have a smart car. This vehicle is eco-friendly transportation because a smart car is designed to less consume fuel, or it is special using non-petrol like electricity. It helps the earth to reduce the greenhouse effect, thus, what makes a smart car environmentally responsible.

4. Proper Size

The design of smart car commonly for two passengers. Actually, you can modify or choose the size based on your needs. It is also available for four passengers. Indeed, the size is not common and look like the other car. However, when you choose the smart car is not only about prestige. You must also understand how useful and environment-friendly the vehicle is.

5. Build the City

As we mentioned above that using a smart car is not only for yourself. You help much the environment. Furthermore, you help to build the city become more orderly. You reduce the traffic and the crowd. In many countries, such as Europe, people realize that the parking lot becomes limited. Thus, using a smart car is one of the solutions they choose.

Those are the reasons why you must have the best smart car ever. The designer now is not only thinking about the market taste or commercial thing. It is more about how to be responsible for the environment. Yes, talking about the smart car you cannot avoid from the earth, human living, and environment issue. Because, in fact, this vehicle is the best solution for it.

5 Breakthrough Inventions That Changed The World You Should Know

5 Breakthrough Inventions That Changed The World You Should Know

We couldn’t separate human and invention. Since human’s earlier days on earth, they evolved an easier way of living. Thus, there many breakthrough inventions that changed the world to make human life easier. From hunting, planting, even until transportation that scribed in the history of humankind.

When talking about this topic, then the names of James Watt with his steam engine would come to our mind. Also, how without Thomas Edison’s invention of the light bulbs, we might still live out of candles. But aside from the two of them, there are other breakthrough inventions that changed the world. Here they are:

1. Arabic Numerals – Al-Khawarizm and Al-Khindi

Back in the days, the scholar used Roman Numeral for counting. But the problem is, the numeral system was too troublesome for huge numbering. Thus, they need for simpler numbering method and here came in the Arabic Numerals.

Although called Arabic numerals, actually, Al-Khawarizm and Al-Khindi inspired by Hindi’s ancient numeral system. But the two mathematicians used a dot (.) to represent zero (0). This way, they can repeat the number just by adding the zero. Then, this numeral method adopted by the European and East Asian.

2. Morse Code – Samual F. B. Morse

Morse changed the way of communication ahead of his time. Although around the time (in the 19th century) telegraph existed, it was slower. Thus, following the development of the electric telegraph with his peers, Morse came out with a certain code.

The code used electrical pulse and silence. This Morse Code encoded the standard text into dash and dots (dits and dahs). The code was available in 26 English alphabets, Arabic numbers, some non-English letters, also several punctuations and procedural signals.

3. Brake Pads – Berta Benz

Who would think that the inventor of the brake pads we use today was a woman? Yes, it was Berta Benz, the wife of Karl Benz. The German woman was the ones who test-drive her husband’s invention, Motorwagen, for 65-miles distance.

On her way to the test drive, she solved some problems with the Motorwagen. On the same journey, she also invented the brake pads as one of the safety points while driving the vehicle. With her invention, she successfully made the company’s first sale.

4. Glider – George Cayley

The plane is important in our modern days. But, when in the giant flying bird, do you ever think back how it was at the beginning? Way before plane decorated the sky, George Cayley thought ahead of his era. This Baronet tried to work down with the modern aeronautical.

He then dubbed as the father of aviation. As with his invention proved his understanding of the basics in flying the heavy flying vehicle. Until today, his understanding of weight, lift, drag, and thrust still used in the aeroplane design.

5. Mechanical Knight – Leonardo da Vinci

Actually, there are many things that Leonardo da Vinci invented, but it would too many to put on this list. Thus, we choose the Mechanical Knight as representative. The design was ahead of his time (in the 15th century) and too extravagant for people’s way of thinking during that period.

This intention also called Leonardo’s robot, since it just likes the modern-day robot. But different from the previous inventions on this list, da Vinci inventions mostly based on how he imagined it would be. He even drew tank models 400 years before the first tank existed.

Those above are the breakthrough inventions that changed the world we’re living. We wouldn’t know, without those inventions what would happen in our lives today.

What Is An Influencer In Marketing And How Their Impact On Business

What Is An Influencer In Marketing

Who is an influencer? When you want to sell a product, you need to promote it first. You need someone influencing to do it Marketing today is to engage with product and technology. Therefore, in this disruption era, synergy with technology is badly needed. So, what is an influencer in marketing? Below is the explanation:

What Is An Influencer In Marketing

1. Who Are They?

To know what is an influencer in marketing, you should know who they are. An influencer can be anyone, any time. An influencer does not have to be a superstar or a top celebrity. If you have a large number of followers on your social media and they concern about what you do, then you are an influencer. They could be YouTubers, Celebgram, and bloggers.

Mostly, influencers are trusted and followed by their followers. Therefore, anything they wear and everything they say or do is influencing their followers. Usually, their follower tries to do the same thing as their influencer. At least, they want to be like their influencer.

2. What Do They Do?

In relation to business, an influencer is now something important. Actually, marketing influencer is not something new. It is a new shape of a promotion by using a celebrity to promote a product. The producer is using an influencer to campaign their product on their social media.

Marketing influencer is effective because its people talking to people. Mostly, the concept is the influencer endorse something or product. Automatically, their followers will be influenced to try the same product their influencer has. This way is now becoming a company or producers’ favorite to market their product.

3. Why Influencer in Marketing is important?

We are in the digital era and that means a digital way of shopping. Meanwhile, there are changing is people’s lifestyles. It is a new culture that people intact with their social media, especially for Millennials. Therefore, using a digital platform is to ease for people in buying something or to make a transaction.

Accordingly, the utilization of influencers to advertise in social media is highly in demand. E-commerce and social media is now a very important platform to sell and buy. No wonder that the company hires an influencer to market their product because the influencer is actually a common people. When common people who have a huge follower speaks, then it means a great impact.

4. Does it always work?

When you promote your product by an influencer, does it always works? Sadly, it does not always work. Companies or sellers sometimes forget that engagement is important. People will not just buy something because someone else uses it. That is why an influencer has to be someone who can engage with the product.

Seller or company sometimes traps with the number of influencer’s followers. If they have a huge number, then they can promote any product, which is wrong. Truly, people are not buying hard selling. The influencer needs to engage with the product and most importantly their followers.

An influencer cannot live without content. So, everybody who involves in the marketing influencer world must create good content. Engagement and alignment is an important aspect when you decide to use influencer as a marketer. So, what is an influencer in marketing? It is a marriage of a new and old way of a promotion

Photography Ideas for Wedding that Will Make You Surprised

photography ideas for wedding

A wedding is a special and happy moment that we ever had. A wedding changes our life suddenly. We have a husband or wife since that time and we can live happily ever after. Thus, we need to save our wedding moment by taking pictures with our beloved couple and family. But, it will be boring if you just take the mainstream photography ideas for wedding at your best moment. You need to do more about that.

Therefore, you must upgrade how the way you take a picture by reading this article. This article will explain to you the photography ideas for a wedding that will make you surprised.

1. Right Light Pose

If you want to get a beautiful and anti-mainstream photography idea for the wedding, you should try this right light pose. You will stand in front of the sunlight in a beautiful panorama. Your photos will look like a classic wedding pose but beautiful.

2. Shadow Pose

The second idea of photography ideas for wedding in your best moment is taking a photo with the shadow. You will make a pose in the dark place and shows your shadow. By this pose, you will look like a model with a great pose. This pose will also focus on your face. Therefore, you will show your face more than other body parts.

3. Detail Focus

This pose also makes you focus on a part of details such as your hand, face, head, foot or many others. In this pose will be taken close up just for detail. You can choose a part that you want to show in your photos such as a kissing moment or hugging moment with your couple.

4. Action Candid Pose

Different from the previous photography ideas for wedding, in this pose, you don’t need to make a pose but you just doing a usual pose and the photographer will take the candid moments. The photographer will choose your best moment or happiness expression to make beautiful photography for you.

5. Natural Backgrounds

To make your photo to be more beautiful, take photos with a natural background is not a bad idea. This background will make you seem elegant and beautiful with the beautiful panorama behind you. It also contrasts with your wedding dress color. Trust me that you will look like a queen.

6. Laugh Pose

Laugh pose will make your moment to be happier than usual pose. The photo will focus on you and your couple’s smile. If you are looking for a natural pose, you may try the laugh pose as your wedding photography.

7. Group Photography

The last pose that will be your best photography ideas for wedding moment is group photography. You will take a photo with tour best friends and make a great harmony with them. You may share your happiness wedding moment with your beloved friends. It will be great and full of memory.

How do you think about those poses? Are you interested in making another beautiful pose at your wedding? Whatever the pose, the important thing is your happy moments at your wedding. Happy wedding every one.