Marketing

Beginner Hacks: How to Make a Marketing Plan Outline Like a Pro

When you just started a business, you don’t only need a brave. You must fill yourself with knowledge too, such as making a marketing plan outline. Maybe you are sales, then understanding this brief is very important. Whatever you are, as long as your life is not far from offering product or service to gain profit, knowing how to make this one is necessary.

In this article, you will find how to make a marketing plan outline special for a beginner. There are tips below, so your result seems like the hand of a pro. Don’t underestimate your work, because probably that could be the one who finally a goal for partnership or attracting the investor. One thing you must remember, this brief is very essential. It is your roadmap to achieve what we call as a “success”.

1. Do a Research

It is the process that people usually skip before making the marketing plan. In fact, the most effective plan is based on the real problem then it is extracted to a solution on the paper. Thus, research is necessary to find what is your goal. You can do market research through forum discussion, spreading questionnaire, and many more.

2. Design the Executive Summary

Now it is time to start making the outline. Put the executive summary as the opening. You can start by showing the result of your research. You can also discuss the previous problem and success. This might attract the reader. Remember, only write the main point or interesting issue here briefly. Don’t make this part too long because you can explain more in the other parts.

3. Explain the Business

After you let people know what your concern is, then relate it into your business. No matter you sell a product or offer a service, make your business as the best solution for it. Put your vision, mission, value, and many things related to your brand personality. Also, don’t forget to explain why the market must choose your business instead of rivals.

4. Identify the Target Market

After you explain the business, now identify your market here. What the business is especially for, for example, based on gender, economy class, geography, or even the lifestyle. The more details, the more people can understand your business identity. Also, it is easier to create a communication strategy when you can define your target market.

5. Explore the Competitors

Besides you introduce your product, you also have to know who are the rivals. When you know them, you can anticipate any possibilities further. The competitors may come from the same product or service. Also, you have to pay attention to the substitution too. Because there is a possibility that your business is replaced by them.

Exploring the competitors is not only knowing their marketing strategy. You must dig deeper from it. Exploring their strength and weakness, their future plan (if you can do it, then you are awesome), and their PR strategy.

Actually, making a marketing plan outline is easy. As long as you really know where you stand, your goal, and what do you want people to understand. Thus, give some breath to your business.

The Importance of Color in Ads You Might Never Realize

Sometimes we are impressed with some ads visualization. They are colorful, attractive, and very influencing. Surprisingly, the brand used the psychology of color. It is a usage of color that can give psychology effects, such as happiness, mysterious, optimism, and other emotions. Is it amazing right how color can impact our buying decision? To make everything is clearer, in this article we share you the importance of color in ads you might curious.

Actually, it has been a long time the professionals applied the psychology of color. But not many people realize about it, perhaps including you. Furthermore, the use of color is not only for the ads, but also to the whole media. The website design, social media posts, and many more. Seeing the importance of color in ads is very vital, below are things you need to know about it:

1. Color Stirs People’s Mind

We have mentioned a glance that colour affects buying decision. For the simple example, you must be attracted to the thing that is your favorite color, right? It seems like there is something linked with yourself. Then, it happens the same way for the ads. When you see the design is very attractive with your favorite color, you might pay attention. Moreover, when certain color dominates, it can influence you to buy.

2. Color Builds an Identity

Have you ever wondered why the platinum card is using black color? Or why does mostly kids’ product contain red, yellow, and blue in combination? It is because every color has its own identity. For example, black represents elegance, mature, and simple. While yellow is suitable for brands that give energy, happiness, and joy. You can explore more about the meaning in every color. Choose the right color based on the identity you want to build.

3. Color Symbolizes an Issue

The ad doesn’t always have to full of copy. Sometimes the creative people only shows you one image and one dominated color. These are enough to present what they really want to communicate. Because when you apply certain color, it speaks meaning to you. That is why green is often used for earth or environment campaign. Red for showing something urgent or dangerous.

4. Color Creates Idea

When the color is appealing with the content, it might help you to create an idea. Color is just like a hint for your brain. Once your brain realizes for something that can be explored, then your brain will not stop too. So, see as many as the ads in many media. Then you can feel if see it separately.

5. Color Connect the Customers

Many business people and the advertising agency now know that color can connect to the customers. Some of them were doing research before making a logo and choose the color. It is due to how strong one color relates to people’s perspective. 

If someone cannot remember your logo or ads, then you must do an evaluation. It is probably you put t a wrong color. Also, it could be the logo is not match with the color. Knowing the importance of color in ads should make you master in creating attractive visualization.

What Is Marketing Analyze? The Basic Concept You Must Understand

A successful person is the one who really understands the concept. It is also applied when you are a marketer. If you do that job, then you have to read this article until you finish. Here we will tell you the basic concept of marketing by answering what is marketing analyze. Some people talk about this many times. Unluckily, they don’t really get the point of it. Thus, sometimes you might find the overlap of this concept with the others, for example, with advertising.

Actually, understanding marketing is not difficult, it is due to you find it in your daily life. Start from you open your eyes until you get back to the bed after work. All-day you are touched by the things called marketing. Now, open up your mind and eyes. See your round, whether at home, office, garden, supermarket, and everywhere. Then, you will find the answer of what is marketing analyze.

1. Identify Product or Service

Identifying is not only about describing, but it is about making your market understands what your offering is. No matter what you have is a product or service, you have to tell them smoothly. Many ways you can choose to describe your product or service identity. Also, some marketers usually add strengths and weaknesses to help in identifying.

2. Know Your Competitor

You can skip this part if you are in Monopoli market. But if you are not, then you must see who your competitor is. It is important for many things, such as for marketing strategy, sales program, and many more. By knowing your competitor, you can also duplicate what they have done. You can see the trends, the effective ways, the price standard, and others through it.

3. Set the Goal

After you know who you are and identify your competitor, it is time to analyze your goal. Set it rationally based on your ability. Setting the goal is important to measure or evaluate how far you reach the target. Is it beyond or not? Once you reach more than you set, then continue it. But if it is the opposite, every part needs to be concerned.

4. Define Distribution Channel

Marketing is different from advertising in seeing the channel. When advertising sees the channel as media, then marketing has a wider perspective. Here you must do detailed research to define the right channel. Thus, marketing analysis is needed in every program. Marketing channel could be the media or an activation. Both of them are equally important regarding your target behaviour.

5. Gain More Information

To make your analysis deeper, you have to gain more information. Because to answer what is marketing analyze you cannot just show your identity, competitor, and channel. The more data you have, the more reliable your report. You can get additional information from social media, news, even the wall street.

Marketing analysis is the key to every business, whether startups moreover the big company. Thus, you must understand what is marketing analyze. The information above is not only for marketers but if you are at the management level, then you need it too.

What Is An Influencer In Marketing And How Their Impact On Business

What Is An Influencer In Marketing

Who is an influencer? When you want to sell a product, you need to promote it first. You need someone influencing to do it Marketing today is to engage with product and technology. Therefore, in this disruption era, synergy with technology is badly needed. So, what is an influencer in marketing? Below is the explanation:

What Is An Influencer In Marketing

1. Who Are They?

To know what is an influencer in marketing, you should know who they are. An influencer can be anyone, any time. An influencer does not have to be a superstar or a top celebrity. If you have a large number of followers on your social media and they concern about what you do, then you are an influencer. They could be YouTubers, Celebgram, and bloggers.

Mostly, influencers are trusted and followed by their followers. Therefore, anything they wear and everything they say or do is influencing their followers. Usually, their follower tries to do the same thing as their influencer. At least, they want to be like their influencer.

2. What Do They Do?

In relation to business, an influencer is now something important. Actually, marketing influencer is not something new. It is a new shape of a promotion by using a celebrity to promote a product. The producer is using an influencer to campaign their product on their social media.

Marketing influencer is effective because its people talking to people. Mostly, the concept is the influencer endorse something or product. Automatically, their followers will be influenced to try the same product their influencer has. This way is now becoming a company or producers’ favorite to market their product.

3. Why Influencer in Marketing is important?

We are in the digital era and that means a digital way of shopping. Meanwhile, there are changing is people’s lifestyles. It is a new culture that people intact with their social media, especially for Millennials. Therefore, using a digital platform is to ease for people in buying something or to make a transaction.

Accordingly, the utilization of influencers to advertise in social media is highly in demand. E-commerce and social media is now a very important platform to sell and buy. No wonder that the company hires an influencer to market their product because the influencer is actually a common people. When common people who have a huge follower speaks, then it means a great impact.

4. Does it always work?

When you promote your product by an influencer, does it always works? Sadly, it does not always work. Companies or sellers sometimes forget that engagement is important. People will not just buy something because someone else uses it. That is why an influencer has to be someone who can engage with the product.

Seller or company sometimes traps with the number of influencer’s followers. If they have a huge number, then they can promote any product, which is wrong. Truly, people are not buying hard selling. The influencer needs to engage with the product and most importantly their followers.

An influencer cannot live without content. So, everybody who involves in the marketing influencer world must create good content. Engagement and alignment is an important aspect when you decide to use influencer as a marketer. So, what is an influencer in marketing? It is a marriage of a new and old way of a promotion

5 Steps On How To Develop Branding Strategy For Your Future Business

How To Develop Branding Strategy

Everybody who has a brand usually needs to develop its brand to be bigger. Thus, the questions on how to develop branding strategy surfaced. Because the function of branding is to make other people or society know and interested in using the brand.

By branding, people will know and after they know the brand, people will try to use it and makes the brand famous. That is the main goal that people want to achieve. Therefore, people need to have a branding strategy to promote their brand.

But, most of them still confused about how to develop a branding strategy and sometimes, they do anything but they cannot get that achievement. This article will show you how to develop branding strategy, especially for your future business. Here they are:

1. Identify the Target Clients You Want

Identifying clients is the most important duty to do. When you think that you don’t need to identify who are your target clients or whose consumer will use your brand, it was the first mistake that you have done.

What is the function of identifying the target clients? The function is to determine how the way you make a statement and promote your brand. Every single part of the branding strategy must be suitable for the target clients. Therefore, you need to understand well about who are your target clients.

2. Researching the Target Clients

When you still confused about who is your target clients, you need to do simple research to determine your target clients. It starts with whose will suitable to use your brand and find the clients want. You have to open your mind up to know what the clients want. You should make them interested in used your brand because they need your brand.

3. Develop Your Name, Logo, and Other Identities

The name, logo, and other identities are also important in branding strategy. When you have already made people know and use your brand, you need to make them remember about your name, logo, and other identities such as an address, how to buy the brand.

It will be difficult for your client to know and remember your brand if you didn’t make everything clear. You need to put your name, logo, and address in the box or just give a paper that contains the information.

4. Develop Your Product

The fourth thing you need to do is developing your product. When you have a big question about how to develop a branding strategy, you should remember developing your product. It happens because the main point of branding strategy is your product quality. The clients will be interested in your brand if you have a good quality product.

5. Make a Website

The last is you need to have websites to promote your brand. You can make an article about your brand and make people interested in reading the article. This way also makes people know your brand.

Maybe that’s all about how to develop branding strategy. The key to your success is your patient itself. Keep spirit and keep promoting your brand.