A successful person is the one who really understands the concept. It is also applied when you are a marketer. If you do that job, then you have to read this article until you finish. Here we will tell you the basic concept of marketing by answering what is marketing analyze. Some people talk about this many times. Unluckily, they don’t really get the point of it. Thus, sometimes you might find the overlap of this concept with the others, for example, with advertising.
Actually, understanding marketing is not difficult, it is due to you find it in your daily life. Start from you open your eyes until you get back to the bed after work. All-day you are touched by the things called marketing. Now, open up your mind and eyes. See your round, whether at home, office, garden, supermarket, and everywhere. Then, you will find the answer of what is marketing analyze.
1. Identify Product or Service
Identifying is not only about describing, but it is about making your market understands what your offering is. No matter what you have is a product or service, you have to tell them smoothly. Many ways you can choose to describe your product or service identity. Also, some marketers usually add strengths and weaknesses to help in identifying.
2. Know Your Competitor
You can skip this part if you are in Monopoli market. But if you are not, then you must see who your competitor is. It is important for many things, such as for marketing strategy, sales program, and many more. By knowing your competitor, you can also duplicate what they have done. You can see the trends, the effective ways, the price standard, and others through it.
3. Set the Goal
After you know who you are and identify your competitor, it is time to analyze your goal. Set it rationally based on your ability. Setting the goal is important to measure or evaluate how far you reach the target. Is it beyond or not? Once you reach more than you set, then continue it. But if it is the opposite, every part needs to be concerned.
4. Define Distribution Channel
Marketing is different from advertising in seeing the channel. When advertising sees the channel as media, then marketing has a wider perspective. Here you must do detailed research to define the right channel. Thus, marketing analysis is needed in every program. Marketing channel could be the media or an activation. Both of them are equally important regarding your target behaviour.
5. Gain More Information
To make your analysis deeper, you have to gain more information. Because to answer what is marketing analyze you cannot just show your identity, competitor, and channel. The more data you have, the more reliable your report. You can get additional information from social media, news, even the wall street.
Marketing analysis is the key to every business, whether startups moreover the big company. Thus, you must understand what is marketing analyze. The information above is not only for marketers but if you are at the management level, then you need it too.