What Is An Influencer In Marketing And How Their Impact On BusinessOn November 5, 2019 by Ronnie Morgan
Who is an influencer? When you want to sell a product, you need to promote it first. You need someone influencing to do it Marketing today is to engage with product and technology. Therefore, in this disruption era, synergy with technology is badly needed. So, what is an influencer in marketing? Below is the explanation:
1. Who Are They?
To know what is an influencer in marketing, you should know who they are. An influencer can be anyone, any time. An influencer does not have to be a superstar or a top celebrity. If you have a large number of followers on your social media and they concern about what you do, then you are an influencer. They could be YouTubers, Celebgram, and bloggers.
Mostly, influencers are trusted and followed by their followers. Therefore, anything they wear and everything they say or do is influencing their followers. Usually, their follower tries to do the same thing as their influencer. At least, they want to be like their influencer.
2. What Do They Do?
In relation to business, an influencer is now something important. Actually, marketing influencer is not something new. It is a new shape of a promotion by using a celebrity to promote a product. The producer is using an influencer to campaign their product on their social media.
Marketing influencer is effective because its people talking to people. Mostly, the concept is the influencer endorse something or product. Automatically, their followers will be influenced to try the same product their influencer has. This way is now becoming a company or producers’ favorite to market their product.
3. Why Influencer in Marketing is important?
We are in the digital era and that means a digital way of shopping. Meanwhile, there are changing is people’s lifestyles. It is a new culture that people intact with their social media, especially for Millennials. Therefore, using a digital platform is to ease for people in buying something or to make a transaction.
Accordingly, the utilization of influencers to advertise in social media is highly in demand. E-commerce and social media is now a very important platform to sell and buy. No wonder that the company hires an influencer to market their product because the influencer is actually a common people. When common people who have a huge follower speaks, then it means a great impact.
4. Does it always work?
When you promote your product by an influencer, does it always works? Sadly, it does not always work. Companies or sellers sometimes forget that engagement is important. People will not just buy something because someone else uses it. That is why an influencer has to be someone who can engage with the product.
Seller or company sometimes traps with the number of influencer’s followers. If they have a huge number, then they can promote any product, which is wrong. Truly, people are not buying hard selling. The influencer needs to engage with the product and most importantly their followers.
An influencer cannot live without content. So, everybody who involves in the marketing influencer world must create good content. Engagement and alignment is an important aspect when you decide to use influencer as a marketer. So, what is an influencer in marketing? It is a marriage of a new and old way of a promotion
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